Marketing – Primitive, mass marketing, difference marketing, marketing of future

Spoločenské vedy » Ekonómia

Autor: 25258
Typ práce: Referát
Dátum: 31.05.2022
Jazyk: Angličtina
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Marketing – Primitive, mass marketing, difference marketing, marketing of future 

Definition of marketing, History of marketing, Business conceptions

Definition of marketing

Word marketing is consisted of two words. These words are market and ing. Marketing means an activity with market.

Other definitions of marketing

This field of activity examines a criterion of cater for the needs. This field of activity examines a satisfy of people with provided product and service.

Marketing is a conception of management of company. The main place of marketing is a market. Market is a place where buyers and sellers is having a meeting. The aim of meeting is an agreeing of price of products and services.

History of marketing

  1. Primitive marketing

This marketing is characterised with higher demand and lower supply. Competition is incompetent. Marketing is concerned for distribution and simple propagation.

  1. Mass marketing

This marketing is characterised with stronger competition and propagation. This marketing is characterised with bigger difference of products and services

  1. Object marketing

Customer´s oriented conception began in this phase.

  1. Social marketing

This phase is characterised with marketing is called strategic marketing. This phase is oriented for needs of customers and needs of business associates.

  1. International marketing

International marketing is characterised with connection of national economics.

  1. Marketing of future

This phase of marketing is characterised with predictions of market. This phase predicts a future behaviour of customers.

Business conceptions

  1. Produce- business conception

This conception was used in 20th years of 20th century. Principe of this conception is decrease of production costs and decreasing of product prices.

  1. Product conception

Customers prefer products and services of top quality in this conception.

  1. Conception of sale

This conception is used when is a surplus of capacities in the company.

  1. Social marketing

Creating of harmony between customer´s and company´s interests is principe of this conception.

  1. Market-business conception

This conception is consisted with customer´s wishes.

Basic marketing concepts

  • Needs

Needs are feelings of lack. Person has to satisfy these feelings. 

  • Wishes

Wishes determine a specific form of needs. This specific form of needs depends from concreted person and from concreted culture of person.

  • Demand

Demand is a total amount of products and services which buyers are able to buy.

  • Products

Products are all goods and services which are used for satisfy of needs.

  • Exchange

Exchange is a process of gaining of product from somebody.

  • Transaction

Transaction is an exchange of values between two participants.

  • Market

Market is a place where buyers and sellers are having a meeting. The aim of meeting is an exchange of products and services and agreeing of price. 

Division of marketing background

  1. Macro-background

Division of macro-background

  1. Technological background

The most important factor of technological background is a change of technologies and influences.

  1. Economical background

Economical background is consisted with two factors. The first factor is a company´s facility of selling of products and services. The second factor is a customer´s facility of buying of products and services.

  1. Demographical background

Demographical background depends from age, sex, education of customers.

  1. Natural background

Natural background is consisted with natural resources. The negative influence of natural background is an environmental pollution.

  1. Cultural and social background

Cultural and social background is consisted with habits of customers.

  1. Political background

The part of political background is a legislative, state institutions and lobbies

  1. Mikro-background

Division of micro-background

  1. Competition

Competition is a way of business rivalry.

  1. Partners

Partner of company is not a competition. These companies secure an existence of company.

  1. Customers

Customers are aim of company´s activity. Customers are main subjects of satisfy of needs.

  1. Public

Public is a group of population which influences a behaviour of company.

Influenced factors of company activity

  1. Direct factors

These factors influence an activity of company directly

  1. Indirect factors

These factors influence an activity of company indirectly.

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Diskusia: Marketing – Primitive, mass marketing, difference marketing, marketing of future

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